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Taiwan Beauty International Show Five Highlights Connecting Taiwan with the World

Source: Taiwan International Trade Shows | Updated: 03 September 2019

The 4th Taiwan Beauty International Show, organized by the Taiwan External Trade Devleopment Council (TAITRA), will be held in Area D of the Taipei World Trade Center, Hall 1, September 19-21 this year. Walter Yeh, the Secretary-General of TAITRA, indicated that a total of 65 domestic and foreign manufacturers, including Cellina, Ching Seng Tong Cosmetic, Sunnyfield Shihlin (Forest Beauty), Blueseeds, Jourdeness, and Panco, will participate to jointly develop the beauty economy during a tea time talk on August 27. The show is the only B2B beauty trade show in Taiwan.

According to the Department of Statistics, MOEA, in March 2018, the output value of 195 industries in the manufacturing industry was inventoried. Among them, the output values of eight major industries maintained positive growth for more than four consecutive years, and beauty products were one of them. In the same year, Taiwan's exports of beauty products reached US$832 million, with major export countries including China, Hong Kong, the United States, the United Kingdom, and Japan. Looking at the future growth momentum of the beauty and skin care products industry, in 2016, TAITRA began holding the only beauty show in Taiwan that focuses on B2B, the Taiwan International Beauty Show, helping Taiwanese companies bring quality products to the global market.

This year's show will feature five major highlights: natural and organic skin care products, new brands and creative beauty, hot beauty and skin care products worldwide, local plant-based formulas, and the best Taiwanese gifts - face masks.

At today's tea time talk, exhibitors, Sunnyfield Shihlin's (Forest Beauty) Chair, Mei-Ju Chen and Marketing Manager, Penny Lai, as well as Blueseeds' COO Shelley Chang attended and unveiled their featured products to the media. The expert best versed in nature, Sunnyfield Shihlin, launched a variety of masks that adopt the latest biomedical beauty care technology and specifications in Europe and the United States, free of ingredients that are harmful to the body and skin. Indeed, the company won this year's Pure Beauty Global Awards, which is equivalent to the Oscars of the beauty industry. Blueseeds, which focuses on natural plant-based extraction and the addition of zero chemicals, emphasizes the combination of land re-cultivation and extracts of raw materials with richer aroma and higher activity. Blueseeds colleagues avoid polluting with environmental hormones. In response to the needs and expectations of current market consumers, manufacturers also hope to expand their brand visibility by participating in this exhibition, cultivating TAIWAN BEAUTY’s reputation, and working together to nurture the image of Taiwan's most important professional beauty exhibition.

TAITRA will organize the Taiwan Beauty International Industry Forum on September 19, to further Taiwan's beauty industry in the international market. The event will analyze Japanese, Korean and Taiwanese beauty market trends, smart beauty technology, and packaging and design. The Smile Cosmetics Lecture Series will be held September 20-21 in cooperation with HonorChem, a good raw cosmetic materials manufacturer, to help relevant industry players understand the raw materials of cosmetic products.

At the same time, with the help of TAITRA's global resources, Secretary-General Yeh explained that "Sourcing Taiwan: Medical Device x Cosmetics x Consumer Products" will be held on September 20, focusing on medical equipment, beauty and consumer products. 100 global buyers are invited to participate, including Russia's Trade House, Australia’s Powerwave and Malaysia’s Parkson Group.

The Taiwan Beauty International Show is a superior platform for Taiwan's beauty-care enterprises to engage with the international market and buyers. Relevant businesses are welcome to register for the forum or pre-register on the Taiwan Beauty International Show website: www.beautytw.com.tw

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